A sponsorship campaign for ZTE Mobile Devices, a major Chinese smartphone manufacturer, and FC Spartak Moscow, one of Russia’s leading football clubs. The campaign launched the partnership and used club ambassadors to present ZTE Blade smartphones as devices charged for victory that help fans own the moment on and off the pitch.

As Senior Strategist, I developed the winning pitch strategy that secured a three-year sponsorship contract and set the framework for all communications, from the hero spot to in-store and digital content across budget and flagship devices.